Updated: Jun 3, 2020
In partnership with XANT, we asked 473 professional sellers what technologies they've found to be the most useful since working from home. Through the responses, email showed up as the most useful tool, even outranking video conferencing tech!
While email may be the easiest way to reach out to customers, the question is whether or not it's still effective during COVID-19 quarantine. Based on data from XANT Playbooks, we see that email open rates have drastically dropped since COVID- 19 while phone pickup rates have stayed roughly the same.
Perhaps, during this pandemic it's best to adjust our focus from email to phone. We discuss these results more with along with meaningful interpretations and feedback from sales leaders on The Shaduf Podcast.
Survey data can be found HERE.