Shaduf Biometrics uses the latest in neuromarketing technology to conduct relevent research studies on common business trends. We use this research to help you make better business decisions... decisions backed by research.
Formerly known as the UVU SMARTLab, our team has recieved the Best in State award for five years running. Shaduf has worked with businesses such as Adobe, Skullcandy, Vivint, and NuSkin.
Contact us to learn more about the kinds of research that we can do for you.
Eye tracking allows understanding of exactly what a viewer sees,
how long they view an objects, and what attracts their eye next.
Even the smallest changes in facial expressions are shown to telegraph unconsciously what a subject is really thinking.
An EEG measures the electronic impulses produced by the brain. Using this tool, we can asses two modes of viewer engagement.
GSR measures sweat gland activity in the hand. Using specially made gloves, we can assess an individual’s unconscious response.
GALVANIC SKIN RESPONSE (GSR)