About Shadûf

At Shaduf, we use gnarly research to better understand common business practices, and whether or not they work when they're applied in the real world. We conduct studies on a wide range of topics such as leadership, sales, marketing, and business. We also challenge common practices and traditions that have worked their way into the industry despite having little to no research to validate their worth.

You can check out our biweekly podcast to hear about this research, or follow us on any of our social media platforms. We love to hear from our listeners! So feel free to shoot us an email at info@shaduf.org